Independent Luxury Brands to Invest in 2023
If you ask someone to name 4 luxury brands they know, they will probably list the most common ones that come to mind: Chanel, Louis Vuitton, Prada, Gucci. But what about the new independent brands that are bringing something different to the masses? The ones that have built their businesses in the age of social media. Which allows them to reach an audience they might not have reached through traditional marketing. We explore the 4 brands to watch that offer luxury and differentiation; two things that are important when deciding where to invest.
The Attico
Born from a love of glamour and sparkle, Gilda Ambrosio and Giorgia Tordini have created a brand that embodies all the many personalities of a woman; bold, outgoing, serene and sensual. A vision that allows women to express their sense of style with confidence. Attico, which is Italian for penthouse, is described as modern vintage. Offering cool yet nostalgic clothing, Attico is a brand to invest in for those who are not risk averse.
Investment Rating: 9/10
Sunnei
Although the brand was founded in 2015 as a menswear label, it has since expanded to include womenswear. Experimenting with dyeing techniques, shapes and materials, Sunnei has gained critical acclaim over the past few seasons. Creative director duo Rimone Rizzo and Loris Messina have brought practical street style with Italian craftsmanship to the luxury market. The uniqueness of the brand sets it apart and makes it highly desirable.
Investment Rating: 9/10
Nanushka
It looks like leather, feels like leather, but is faux. Budapest brand Nanushka was founded in 2006 by Sandra Sándor on the principle of creating sustainable, functional pieces using traditional techniques. What she has achieved is the development of alt-leather, made from recycled polyester and polyurethane, which mimics the properties of real leather. As luxury shoppers have become more conscious of what they consume post-pandemic, Nanushka’s brand taps into their needs. By investing in Nanushka, you are contributing to a more responsible fashion industry.
Investment Rating: 10/10
Aeron
Masculine femininity, with structural designs brought to you by a collective of women. For the modern woman, Aeron is a brand worth investing in. Hungarian roots with a focus on fine mohair wool, leather and cashmere. Aaron has ambitions to be a responsible industry leader by using waste-reducing innovative fabrics, that are built to last. A truly circular approach to sustainability without compromising on quality.
Investment Rating: 10/10
Choosing a brand that uses both ethical practices and quality fabrics can be hard to find. Even harder if you’re trying to support an independent brand. Luckily, this list is a starting point for you to explore and invest in brands that are worth every pence. They all have a certain je ne sais quoi that sets them apart from their larger, more well-known luxury counterparts. Investing in them will make you look and feel good.
ChatGPT – Are these 4 independent brands worth investing in?
The brands you’ve listed—The Attico, Sunnei, Nanushka, and Aeron—are primarily known for their presence in the fashion industry, particularly in clothing and accessories. Unlike traditional financial investments, investing in fashion brands may not necessarily yield financial returns in the same way stocks or bonds might. Instead, the value associated with fashion brands often lies in their reputation, design, and cultural influence. Here’s a brief overview of each brand:
• The Attico is an Italian fashion brand known for its glamorous and bold designs, especially in the realm of women’s clothing and accessories. The brand has gained popularity for its distinctive aesthetic and has been well-received in the fashion industry
• Sunnei is an Italian fashion brand recognized for its contemporary and genderneutral designs. The brand focuses on clean lines and modern aesthetics, appealing to a fashion-forward and diverse audience.
• Nanushka, based in Budapest, Hungary, is known for its modern, versatile, and sustainable designs. The brand has gained attention for its use of high-quality materials and commitment to ethical practices.
• Aeron is a Hungarian brand known for its luxury knitwear. The brand emphasizes craftsmanship and quality materials in its designs, creating pieces that are both stylish and comfortable.
• Whether these brands are “worth investing in” depends on your personal preferences, fashion tastes, and whether you believe in the longevity and cultural impact of these brands. Fashion trends can be unpredictable, and the value of fashion items is often subjective and tied to the ever-changing preferences of consumers.
If you are considering investing in fashion items from these brands, it’s essential to be aware that the value may not appreciate in the same way that traditional financial investments might. Additionally, fashion investments are influenced by factors such as trends, brand reputation, and individual preferences. Always conduct thorough research and consider consulting with experts if you’re looking at fashion items from an investment perspective.
Sources: https://www.theattico.com/en/ https://www.forbes.com/sites/declaneytan/2017/03/26/sunnei-the-story-of-a-young-thriving-italianmenswear-brand-discovered-on-instagram/ https://sunnei.com https://showstudio.com/contributors/sunnei https://www.nanushka.com/ https://aeron.com/en-uk/pages/fall-winter-2023-collection
